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Here’s How To Get Started With Sustainability

Did you know that apparel and footwear sales in the UAE amounted to $12.3 billion in 2018 according to Business Insider? That’s more than 9 times more money than what the UAE (the world’s leading charitable donor) gives to foreign aid in a year. Imagine all the ways we could change the world if we spent more of that money shopping for goods and services that give back....

With more celebrities using their visibility to promote brands that represent their beliefs, it’s getting easier to discover sustainable brands who hit the sweet spot of being affordable and responsible. As an early adopter of sustainable fashion, Emma Watson is a fan of sneaker brand Veja that uses recycled plastic bottles and wild rubber to create the soles (Meghan Markle is also a fan). And who hasn’t seen the hit sensation Cariuma sneakers on Instagram style stars like Sincerely Jules?

Billie Eilish has also been championing environmental activism, from sending messages on climate change to using refillable water bottles at shows. For TikTok sensations Maha Gondal (@) and Nemah Hasan (@nemahsis) and YouTuber Emma Chamberlain, being sustainable also means embracing what you already have and mixing preloved, vintage and thrift pieces into your looks - an approach that reduces wastage and keeps apparel out of landfill for longer.

Most of us don’t buy something just because we know it’s better for the planet; we buy it because we truly love it. Ready to dip your toes in? Explore Level Shoes' Conscious Collective, an edit of brands with an accessible and ethical approach that you'll fall in love with.

Most of us don’t buy something just because we know it’s better for the planet; we buy it because we truly love it.

Zero Impact Sneakers

Yatay’s sustainable production and innovative materials blend tradition and technology with a deep respect for the environment.

Crazy Comfy Cariuma

Made from fair trade canvas and handmade in small batches, Cariuma’s minimal but striking sustainable sneakers are better for people and the planet. Launching soon.